- Bertolli set to build on its 12% YoY growth by volume in Thailand
- Bertolli’s newest creative video stars Thai talent for the first time
- The two-and-a-half minute Thai-language story follows a relatable family story while highlighting the health benefits and versatility of olive oil
- Video signifies Bertolli’s long-standing connection with Thailand and its significance in the region
Bangkok, 1 February 2021 – BERTOLLI®, the world’s number one olive oil brand, has today launched its first creative commercial produced locally in Thailand to celebrate the brand’s long-standing connection with the country and its people.
The company revealed the video as part of its New Year celebrations on the Bertolli Thailand Facebook Page at http://facebook.com/BertolliTH. To signify the launch, Bertolli is running a special interactive giveaway of Extra Light Tasting 250ml bottles, running from today to February 3rd 2021.
The video advertisement featuring local talent presents the heartwarming relationship between a mother and her son who prepares a surprising meal of her usual dishes with a healthy twist. With families jointly making decisions on groceries, the video’s setting of a Thai family kitchen and dining table was also carefully chosen.
The video continues Bertolli’s close relationship with Thais and their households, following on the footsteps of its innovative Messenger Chatbot campaign in October and November last year, and at a time when people are spending more time at home and cooking together with their families.
It also comes at a pivotal moment for DEOLEO GLOBAL S.A.U., with the company looking to build on its 12% YoY growth by volume in Thailand by continuing to feature real stories of Thai people in 2021.
“After more than 30 successful years in the market, we are delighted to feature a real-life, relatable scenario that will resonate with our consumers in Thai language as our first local commercial. Our goal is to show how important Thailand is to us and how we will continue to evolve our products and service to offer the highest quality olive oil as an industry leader. We hope the video will resonate with our Thai base and will help bring the Bertolli message closer to their hearts,” said Jose Maria-Sagrado Jimenez, International Marketing Director, DEOLEO GLOBAL S.A.U.
The video also emphasizes olive oil’s versatility and suitability for cooking Thai dishes, including high heat dishes, while also highlighting its immense health benefits. With consumer attitudes and preferences changing towards healthier options, olive oil contributes positively to strengthening the body’s immune system, helping prevent cardiovascular diseases and obesity[1], and is high in antioxidants and monosaturated fats to lower blood pressure and decrease the risk of heart disease.
With its variety of Bertolli Extra Light Tasting, Bertolli Olive Oil and Bertolli Extra Virgin, Thais inspired by the video can easily prepare any type of Thai dish regardless of the cooking technique – be it deep frying, stir frying, salads, marinades, roasting or even baking. By changing to Bertolli olive oils, Thais can enrich every Thai favourite dish by creating a much healthier alternative.
You can watch the brand new Thai-language commercial at the Bertolli Thailand Facebook Page at https://www.facebook.com/BertolliTH/.
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About Bertolli
The world’s number one olive oil brand, Bertolli was founded in the small Tuscan town of Lucca, Italy. For 150 years, the Bertolli name has been synonymous with Italian and international cooking and eating. At the heart of the Bertolli brand is a commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful olive oils to Thailand and the world. For more information, please visit https://www.facebook.com/BertolliTH/.
Media Contact: Hill+Knowlton Strategies – Julian Buckeridge
Tel. +662-627-350 ext 221, deoleo@hkstrategies.com
[1] Acumen Research and Consulting, Edible Oils and Fats Market – Global Industry Analysis, 2019 - 2026
Source: Business Diary Philippines
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